Turn every retail employee into an expert ambassador for your brand.
Mentor is a climbing‑specific training platform that delivers your product education to gym staff, retail buyers, and your rep team so you can stop repeating the same information and start seeing consistent, on‑brand customer experiences.
Mentor gives you the infrastructure to scale your reach without scaling your workload;
a straightforward tool to get your product knowledge where it needs to go.
a straightforward tool to get your product knowledge where it needs to go.
Use the resources you already have.
With zero exclusivity requirements, you don’t need to produce additional content just to get started.
Use the customer education materials you already have and deploy them rapidly to support your customers.
Use the customer education materials you already have and deploy them rapidly to support your customers.
Customer education, at scale.
Every season brings new products, new staff, and the same training conversations.
Mentor centralizes your brand story, tech education, and key product knowledge so gyms can train their staff without relying on your reps to be everywhere at once.
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Your virtual rep,
available 24-7,
anywhere in the world.
Share direct links to your brand courses with any climbing gym or specialty retailer.
New hires.
Buyers looking for unique product.
Managers curious about rental products.
Buyers looking for unique product.
Managers curious about rental products.
Mentor is here to explain your products, answer common questions, and consistently reinforce your story.
A clear view into customer engagement.
Get a live dashboard showing precisely which trainings are being completed and by whom, down to the individual.
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The climbing industry's Single-point
Education Platform
It's tough to cover all the details.
We've got you covered.
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We've been looking for a way to optimize staff downtime at the front desk. Mentor is a great way to keep employees engaged in developing their knowledge during slow periods throughout the day.
Unlimited Access:
What's included?
You get it all. One price. No limitations
Unlimited Course Content
Support offline sales with breakthrough online education.
Bulk Content Upload
Rapidly deploy large amounts of educational resources, with a single upload.
Courses & Exams
Ensure information retention with ungraded self assessments and graded exams.
AI-powered Translation
Free video and text translation.
Certificates of Completion
Give retail staff certificates to denote their product expertise.
Free Video Transcriptions
Unlimited video transcriptions and translation to increase accessibility.
Comprehensive Onboarding Support
We are committed to making the transition to Mentor a smooth process.
Industry Leading Reporting
Get granular data regarding engagement and material effectiveness.
Frequently Asked Questions
Q1: Who uses Mentor?
Everybody in the climbing industry! Mentor is built for gyms to host their own internal training and to engage with outside training in one place. From climbing gear to POS education to wall systems, youth coaching, programming, and routesetting, Mentor is designed to support every aspect of climbing staff training.
That said, if a gym (or specialty retailer) is not on Mentor themselves, they can still access your training when you share your training link with them. Any student can sign up for your courses, training managers just won't be able to track and assign this training or see training insights until the gym is subscribed to Mentor.
That said, if a gym (or specialty retailer) is not on Mentor themselves, they can still access your training when you share your training link with them. Any student can sign up for your courses, training managers just won't be able to track and assign this training or see training insights until the gym is subscribed to Mentor.
Q2: Who makes and manages Mentor course content?
Ideally you create, own, and manage all your course content.
If you'd like assistance, for a day rate fee we can film you/your team/your athletes, and for an hourly editing fee, we can edit those RAW videos into finished training videos (or text or image-based lessons). In this case we can also upload that content to your course and you can manage it afterwards.
You’ll have unlimited ability to upload, update, and delete content from your courses. You could create materials in-house, use resources you've already made for reps, or have your reps create more training.
If you'd like assistance, for a day rate fee we can film you/your team/your athletes, and for an hourly editing fee, we can edit those RAW videos into finished training videos (or text or image-based lessons). In this case we can also upload that content to your course and you can manage it afterwards.
Q3: How many courses do I get?
Each gear brand will have
Each system provider will have
We limit the amount of courses to reduce overwhelm on the students taking the courses and managers who are assigning and tracking training. Fewer courses also ensure that students can quickly find information in the future when they want to reference your training materials.
There are no limits to the amount of content in your courses; you may add as many resources as you'd like.
- 1 main Brand Course
- 1 optional Latest Products course that can be updated regularly as needed
- the option for additional targeted specialty courses
Each system provider will have
- 1 Intro to the System / Setup course
- 1 Upkeep / Maintenance course focused
- the option for additional targeted specialty courses for advanced topics
We limit the amount of courses to reduce overwhelm on the students taking the courses and managers who are assigning and tracking training. Fewer courses also ensure that students can quickly find information in the future when they want to reference your training materials.
There are no limits to the amount of content in your courses; you may add as many resources as you'd like.
Q4: Can you explain the course structure?
A course is a container for information. Inside the course you'll have different sections, like chapters. Each section can have unlimited lessons (video, text, pictures, PDF, .ppt, embedded websites, etc).
The brand course includes all the most important information gym employees should know. You could have sections like:
The brand course includes all the most important information gym employees should know. You could have sections like:
- History of Brand / value prop
- Sustainability of company / Environmentally friendly products
- Unique tech
- Key Products / Best Selling Products
- Line Comparisons / How to compare & sell / Fitting suggestions
- Merchandizing options
- Rental program details
- Customer service / Warranty tips
- Pro-deal info
- Athletes favorite gear
- Optional Quiz(es) to test knowledge
- Optional Certificate of Completion
The second course for Latest Products, is an addendum course for people who have already taken the full brand-course, or for those excited about new gear. This course will likely get updated as new product hits the market. This could also be a yearly or bi-yearly refresher so students don’t have to dig to find new information in the brand course.
* Student progress can be reset from the brand so staff know there is new material to review
* Include any new products, new tips, new sales options, etc.
You may also create Specialty Courses presenting unique topics / courses that would be assigned to specific sets of employees only, or cover a specific topic, i.e.
- Rep team product and brand knowledge
- Routesetting / W.A.H. specific options and overviews
- Knowledge Base/Advanced Learning modules (for the nerds wanting to dive deeper)
- Sustainability in Climbing
- Information on all products (for brands with large depth/breadth)
Q5: Can we use our content outside of the Mentor platform?
Yes, absolutely. Any content you put on Mentor is yours to use anywhere you choose, like your own website, YouTube, or other channels. We believe climbing education should be accessible to everyone, which means no exclusivity requirements.
The value of hosting your content on Mentor is having all staff training in one central place where gyms can find it quickly and easily, without ads or distractions pulling attention elsewhere.
Q6: Can I use Mentor without prior LMS experience?
Yes! Mentor is designed to be easy to use, even if you’ve never worked with an online learning platform (an LMS) before. We provide training videos along with ongoing support whenever questions come up.
Q7: Can we use athletes in our videos?
Yes. Of course. We expect you will want to utilize all of the resources you have available to establish trust and credibility with gym staff and athletes provide an effective way to establish that relationship with your brand.
Trusted Across The Industry.
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Elevate Your Existing Product Training.
There's often a large gap between the skills employees have, and the skills they need to effectively represent your brand and provide high quality customer service.
The challenge is, there is a lack of easily accessible resources which gym managers can assign to their front line staff to elevate staff knowledge and skill development.
Mentor exists so every gym employee can gain the knowledge and skills they need, when they need them, while making it easy for gym management, and without placing unnecessary stress on your rep team.
It's a win for you, for gym managers, for the retail staff, and a win for gym guests who experience high quality retail interactions.
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The Team
Our mission is to make climbing accessible to all through climbing education.
We know how hard it is to keep front‑line staff educated in the climbing industry because we’ve been living and teaching climbing gear for over a decade. Our team blends deep climbing experience, adult‑learning expertise, and proven digital education systems so you don’t have to figure it out alone.
We know how hard it is to keep front‑line staff educated in the climbing industry because we’ve been living and teaching climbing gear for over a decade. Our team blends deep climbing experience, adult‑learning expertise, and proven digital education systems so you don’t have to figure it out alone.